Work

Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies

Year: 2024

Type: review

Study design: Systematic Review

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2023-0528

Authors: Shaoyuan Chen, Pengji Wang, Jacob Wood

Institution: James Cook University Singapore

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394903802

FWCI: 0.316

Cites: 61

Cited by: 5

Related to: 10