Work

The power of personalization: Hosts how to promote guest bookings by personalized responses

Year: 2024

Type: article

Source: International Journal of Hospitality Management

DOI: 10.1016/j.ijhm.2024.103766

Authors: Bo Wang, Ting Jia

Institution: Harbin Institute of Technology

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394904058

FWCI: 3.232

Cites: 72

Cited by: 7

Related to: 10