Work

Optimal Advertising and Optimal Quality

Year: 1997

Type: book-chapter

Source: Edward Elgar Publishing eBooks

DOI: 10.4337/9781035334919.00015

Authors: Robert Dorfman, Peter O. Steiner

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394944716

FWCI: 27.62

Cites:

Cited by: 181

Related to: 10