Work

Chartering marketing strategy and marketing management research toward greater relevance and impact

Year: 2024

Type: editorial

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2024.114667

Author: Sreedhar Madhavaram

Institution: Texas Tech University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4394987795

Cites: 93

Cited by: 8

Related to: 10