Work

Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads

Year: 2024

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2024-010

Authors: Olivier Droulers, Junwei (Jerry) Yu, Sophie Lacoste-Badie

Institutions: Centre de Recherche en Économie et Management, Université de Rennes, Université d'Angers, Université de Lille, Lille University ManageMENt

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4395039245

FWCI: 1.485

Cites: 123

Cited by: 6

Related to: 10