Work

The Psychology of Advertising (1913)

Year: 2024

Type: book-chapter

Source: Public domain series

DOI: 10.32376/3f8575cb.cd452bea

Author: Walter Dill Scott

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4395954483

FWCI: 1.536

Cites: 1

Cited by: 11

Related to: 10