Work

Customer-Centric Excellence in the Marketing 6.0 Era: Industry 6.0

Year: 2024

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/979-8-3693-3108-8.ch013

Authors: S. C. Vetrivel, T. Gomathi, K. C. Sowmiya, V. Sabareeshwari

Institutions: Gnanamani College of Technology, Amrita Vishwa Vidyapeetham

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396219713

FWCI: 10.27

Cites: 22

Cited by: 14

Related to: 10