Work

Marketing 6.0 Conceptualization

Year: 2024

Type: book-chapter

Source: Advances in business information systems and analytics book series

DOI: 10.4018/979-8-3693-3108-8.ch002

Authors: Aminmasoud Bakhshi Movahed, Ali Bakhshi Movahed, Hamed Nozari

Institutions: Iran University of Science and Technology, Islamic Azad University, UAE Branch

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396237221

FWCI: 39.95

Cites: 23

Cited by: 26

Related to: 10