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A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103848

Authors: Wei-Quan Zheng, Sze-Man Cheung, Bo-Wei Zhu, Lei Xiong, Gwo-Hshiung Tzeng

Institutions: Macau University of Science and Technology, National Taiwan University, Guangzhou Academy of Fine Arts, National Taipei University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396527404

FWCI: 6.902

Cites: 93

Cited by: 15

Related to: 10