Work

Phygital customer journey: a practice-based approach

Year: 2024

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/qmr-08-2023-0102

Authors: Cristina Mele, Irene Di Bernardo, Angelo Ranieri, Tiziana Russo Spena

Institution: University of Naples Federico II

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396610954

FWCI: 18.07

Cites: 59

Cited by: 74

Related to: 10