Work

Anthropomorphised or not? Natural-organic logo’s impact on product value perceptions and consumers’ willingness to pay

Year: 2024

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-09-2022-5629

Authors: Kenneth Fu Xian Ho, Liudmila Tarabashkina, Fang Liu

Institutions: Edith Cowan University, The University of Western Australia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396807803

FWCI: 4.618

Cites: 88

Cited by: 10

Related to: 10