Work

Virtue Marketing: Trends in Health-, Eco-, and Cause-Oriented Claims on the Packaging of New Alcohol Products in Australia Between 2013 and 2023

Year: 2024

Type: article

Source: Journal of Studies on Alcohol and Drugs

DOI: 10.15288/jsad.23-00376

Authors: Ashleigh Haynes, Helen Dixon, Melanie Wakefield

Institutions: The University of Melbourne, Cancer Council Victoria

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396860751

FWCI: 4.123

Cites:

Cited by: 9

Related to: 10