Two forms of customer involvement and new product development performance in the digital context: The moderating role of new product development stage
Year: 2024
Type: article
Study design: Observational Study
Source: Technovation
Authors: Keying Lu, Tengjian Zou, Jian Du
Institutions: Technical University of Munich, Zhejiang University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4396892935