Work

How far is reality from vision: An online data-driven method for brand image assessment and maintenance

Year: 2024

Type: article

Source: Information Processing & Management

DOI: 10.1016/j.ipm.2024.103769

Authors: Xiaoyan Jiang, Jie Lin, Chao Wang, Lixin Zhou

Institutions: Shanghai Business School, Tongji University, University of Shanghai for Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4396945810

FWCI: 4.156

Cites: 73

Cited by: 9

Related to: 10