Work

Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Year: 2024

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2024.04.005

Authors: Yihui Elina Tang, Murali K. Mantrala

Institutions: Northern Illinois University, University of Kansas

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4397013824

FWCI: 5.08

Cites: 35

Cited by: 11

Related to: 10