Work

Basic marketing, a managerial approach

Year: 1961

Type: article

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Author: Richers, Raimar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4399321898

FWCI: 30.53

Cites:

Cited by: 337

Related to: 10