Role of social media influencer toward environmental involvement and green buying behavior
Year: 2024
Type: article
Study design: Observational Study
Source: Business Strategy & Development
DOI: 10.1002/bsd2.390
Authors: Mehvish Nazir, Tahir Ahmad Wani
Institution: National Institute of Technology Srinagar
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4399330239