Work

Impact of Deepfake Advertising Attributes on Consumers’ Hedonic & Utilitarian Values and Brand Credibility

Year: 2024

Type: conference-paper

Study design: Observational Study

Source: International Research Conference on Smart Computing and Systems Engineering (SCSE)

DOI: 10.1109/scse61872.2024.10550666

Authors: H.A. Dimuthu Maduranga Arachchi, G. D. Samarasinghe

Institution: University of Moratuwa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4399529430

FWCI: 12.49

Cites: 36

Cited by: 10

Related to: 10