Work

A study on the perception of the metaverse and luxury fashion brands

Year: 2024

Type: article

Source: The Research Journal of the Costume Culture

DOI: 10.29049/rjcc.2024.32.2.125

Author: Hosun Lim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4399687782

FWCI: 1.733

Cites: 12

Cited by: 7

Related to: 10