Work

Enhancing social enterprise coffee marketability through sensory packaging: consumer impressions, willingness to buy, and gender differences

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-01-2024-0098

Author: Adrian A. Mabalay

Institution: De La Salle University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4399739028

FWCI: 2.723

Cites: 44

Cited by: 11

Related to: 10