Work

How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context

Year: 2024

Type: article

Source: International Journal of Electronic Commerce

DOI: 10.1080/10864415.2024.2361397

Authors: La Ta, Xun Xu, Hongyan Dai

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G979655604

OpenAlex ID: W4399807315

FWCI: 3.694

Cites: 80

Cited by: 8

Related to: 10