Work

Does age affect love? Exploring the antecedents and outcomes of brand love and the influence of generational cohorts on streaming services

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-024-00329-8

Authors: Mauricio Santos, Walesska Schlesinger

Institution: Universitat de València

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4399890734

FWCI: 4.156

Cites: 125

Cited by: 9

Related to: 10