Work

Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.103971

Authors: Xiaozhi Huang, Meiting Wei, Xin Cao

Institutions: Guangxi University, Guangxi University of Finance and Economics

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400312882

FWCI: 6.003

Cites: 69

Cited by: 13

Related to: 10