Work

An integrated ISM fuzzy MICMAC approach for unfolding the digital servitization implementation

Year: 2024

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-06-2022-0254

Authors: Camila Favoretto, Glauco Henrique de Sousa Mendes, Renata de Oliveira Mota, Moacir Godinho Filho, Lauro Osiro, Gilberto Miller Devós M.D. Ganga

Institutions: Universidade Federal de São Carlos, EM Normandie Business School, Métis-Lab, Aalborg University, Universidade Federal do Triângulo Mineiro

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4400399432

FWCI: 2.475

Cites: 79

Cited by: 10

Related to: 10