Work

Effectiveness of femvertising communications on social media: how brand promises and motive attributions impact brand equity and endorsement outcomes

Year: 2024

Type: article

Source: Corporate Communications An International Journal

DOI: 10.1108/ccij-03-2024-0041

Authors: Christian Rudeloff, Joke Bruns

Institution: Hochschule Macromedia

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4400654002

FWCI: 5.53

Cites: 49

Cited by: 12

Related to: 10