Work

Are you “in” or are you “out”?: Impact of FoMO (Fear of Missing Out) on Generation Z’s Masstige- brand Apparel Consumption

Year: 2020

Type: article

Study design: Observational Study

Source: Asia-Pacific social science review

DOI: 10.59588/2350-8329.1305

Authors: Carlo Miguel C. Saavedra, Reynaldo A. Bautista

Institution: De La Salle University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400901793

FWCI: 3.865

Cites:

Cited by: 33

Related to: 10