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Machine Learning-Based Customer Segmentation and Personalised Marketing in Financial Services

Year: 2024

Type: conference-paper

Source: International Conference on Communication, Computer Sciences and Engineering (IC3SE)

DOI: 10.1109/ic3se62002.2024.10593143

Authors: Chandra Srinivas Potluri, G. Srinivasa Rao, L.V.R Manoj Kumar, Kedir Geletu Allo, Yaregal Awoke, Abdilkerim Asrar Seman

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400910579

FWCI: 9.979

Cites: 15

Cited by: 8

Related to: 10