Work

Applications of Deep Learning in Marketing Analytics: Predictive Modeling and Segmenting Customers

Year: 2024

Type: conference-paper

Source: International Conference on Communication, Computer Sciences and Engineering (IC3SE)

DOI: 10.1109/ic3se62002.2024.10593465

Authors: Bhavana Jamalpur, Davinder Singh, B Santhosh Kumar, Amandeep Nagpal, Shravani Pawar, Dyuti Banerjee

Institutions: SR University, Rayat Bahra University, Lovely Professional University, Bharati Vidyapeeth (Deemed to be University), Koneru Lakshmaiah Education Foundation

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400911122

FWCI: 9.979

Cites: 16

Cited by: 8

Related to: 10