Work

Branding in a Budding Industry: The Influence of Visual Cues on Consumer Behavior in the Cannabis Market

Year: 2024

Type: article

Source: Visual Communication Quarterly

DOI: 10.1080/15551393.2024.2382068

Authors: Juan Mundel, Tao Deng, Hyejin Kim

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400918981

FWCI: 1.22

Cites: 67

Cited by: 5

Related to: 10