Work

Why do consumers buy sports NFTs? – decoding consumer values and needs driving purchase intention

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-04-2024-0097

Authors: Joern Schlimm, Sebastiano Mereu, Christoph Breuer

Institution: German Sport University Cologne

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400964883

FWCI: 9.236

Cites: 41

Cited by: 20

Related to: 10