Work

Tales from Cinderella Castle: Examining fandom and rivalry within Disney

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of brand strategy

DOI: 10.69554/vran4016

Authors: Cody T. Havard, Daniel L. Wann, Frederick G. Grieve, Brian Collins

Institutions: University of Memphis, Murray State University, Western Kentucky University, University of Central Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4400993410

FWCI: 2.757

Cites:

Cited by: 14

Related to: 10