Work

Demonstrating and communicating artificial intelligence brand capabilities: Amazon Web Services sponsorship with the National Football League

Year: 2024

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-03-2024-0065

Authors: John A. Fortunato, Allie Kosterich

Institution: Fordham University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401022505

FWCI: 1.22

Cites: 34

Cited by: 5

Related to: 10