Work

So hard to say goodbye? A study on the impact of anthropomorphism on the retention of idle products

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104019

Authors: Ping Liu, Shouwei Li

Institutions: Sichuan Agricultural University, Sichuan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4401112692

FWCI: 6.465

Cites: 50

Cited by: 14

Related to: 10