Work

Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention

Year: 2024

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2024.104009

Authors: JungKun Park, Suhyoung Ahn

Institution: Hanyang University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401126337

FWCI: 27.19

Cites: 49

Cited by: 59

Related to: 10