Work

Identitätsbasierte Markenführung

Year: 2024

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-44931-5

Authors: Christoph Burmann, Tilo Halaszovich, Michael Schade, Kristina Klein, Rico Piehler

Institutions: University of Bremen, ICN Business School Nancy-Paris-Berlin, Macquarie University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401229241

FWCI: 12.82

Cites:

Cited by: 15

Related to: 10