Work

Walking the tightrope: How does corporate advocacy for controversial social issues catalyze change or spark backlash?

Year: 2024

Type: article

Study design: Observational Study

Source: Public Relations Review

DOI: 10.1016/j.pubrev.2024.102490

Authors: Sang-Eun Byun, Manveer Mann

Institutions: University of South Carolina, Montclair State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of South Carolina

OpenAlex ID: W4401244377

FWCI: 9.697

Cites: 55

Cited by: 21

Related to: 10