Work

Predictive Analytics for Customer Behavior

Year: 2024

Type: book-chapter

Study design: Systematic Review

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-3455-3.ch002

Authors: Albérico Travassos Rosário, Rui Cruz, Luis Bettencourt Moniz, Joaquim A. Casaca

Institutions: Universidade Europeia, Instituto de Artes Visuais, Design e Marketing, Instituto Português de Administração de Marketing, Unidade de Investigação em Design e Comunicação

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401440831

FWCI: 10.76

Cites: 67

Cited by: 7

Related to: 10