Work

Decoding Neuromarketing Strategies

Year: 2024

Type: book-chapter

Study design: Observational Study

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-4236-7.ch010

Authors: Rita Devi, Rachna Bhopal, Varun Sharma

Institution: Central University of Himachal Pradesh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401440964

FWCI: 4.403

Cites: 71

Cited by: 6

Related to: 10