Work

Does Your Brain Have a Buy Button?

Year: 2024

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/979-8-3693-4236-7.ch011

Authors: Surbhi Bhardwaj, Neeraj Kaushik, Manpreet Arora

Institutions: National Institute of Technology Kurukshetra, Central University of Himachal Pradesh

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401448664

FWCI: 35.34

Cites: 40

Cited by: 23

Related to: 10