Generation Y and Z Preferences Regarding Influencer Marketing
Year: 2024
Type: article
Study design: Observational Study
Source: Economics and Business
Authors: Teona Tavdishvili, Ekaterine Maglakelidze
Institution: Tbilisi State University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401450545