Work

Brands and Branding around the World

Year: 2024

Type: editorial

Source: Journal of International Marketing

DOI: 10.1177/1069031x241265816

Authors: Ayşegül Özsomer, Rajeev Batra, Jan-Benedict E.M. Steenkamp

Institutions: Koç University, University of Michigan, University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401461808

Cites: 23

Cited by: 14

Related to: 10