Work

Customer involvement in co-development: problem-solving and decision-making in new product development

Year: 2024

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2022-0917

Authors: Tereza Dean, Haisu Zhang, Yazhen Xiao

Institutions: Ball State University, New Jersey Institute of Technology, Portland State University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401463390

FWCI: 4.677

Cites: 46

Cited by: 10

Related to: 10