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Research on Advertising Creative Strategies for Shenyang Subway in the Era of Media

Year: 2024

Type: article

Abstract: With the rapid development of information technology, the era of media convergence has arrived, and its profound influence has penetrated into every corner of the advertising industry. In this context, the advertising on Shenyang subway, as an essential part of urban public transportation advertising, has also encountered challenges and opportunities in terms of its creative strategies and expression methods. This article will conduct an in-depth analysis of the current status of advertising creative strategies on Shenyang subway and propose corresponding optimization suggestions to promote innovative development in this industry.

Source: Transactions on Economics Business and Management Research

DOI: 10.62051/gm6grj58

Author: Xiaona Zhu

Institution: Liaoning Communication University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Sustainable cities and communities, Industry, innovation and infrastructure

Open Access status: diamond

OpenAlex ID: W4401465605

FWCI:

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Related to: 10