Marketing Intuition and Its Reflection on Fomo Marketing: an Exploratory Study of the Opinions of a Sample of Workers in a Number of Real Estate Offices in the City of Mosul
Year: 2024
Type: article
Study design: Observational Study
Abstract: The current research aims to clarify the relationship between marketing intuition as an independent variable and FOMO marketing as a dependent variable after the tremendous developments that occurred in the business environment and the crowding of markets with various organizations and products and the increasing intensity of competition between them to achieve profits, this prompted business organizations to try to anticipate the needs and desires of the customer to work on satisfying them through marketing intuition, in addition to their attempt to arouse feelings of fear in the customer of losing his opportunity to buy their products through FOMO marketing. To determine the relationship between these two variables statistically and at the overall level, the descriptive analytical approach and the questionnaire were used as the main tool to collect data from the research sample, which is represented by workers in a number of real estate offices in the city of Mosul. 60 questionnaires were distributed to workers in those offices with a response rate of 100%. The research concluded with a set of conclusions, the most important of which is that there is a significant effect of marketing intuition in FOMO marketing, in addition to a set of proposals, including the necessity of introducing workers to technical courses to better deal with customer data analysis, which will be reflected in a better understanding of their future needs and desires.
Author: Dr. Hind Khuder Ahmed
Institution: University of Mosul
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4401493484