Work

Digital marketing and purchase intention of bank services: the role of trust and engagement

Year: 2024

Type: article

Study design: Observational Study

Source: International Journal of Bank Marketing

DOI: 10.1108/ijbm-02-2023-0097

Authors: Alex Akuffo Otopah, Courage Simon Kofi Dogbe, Ofosu Amofah, Bright Ahlijah

Institutions: Ho Technical University, University of Skills Training and Entrepreneurial Development

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401518082

FWCI: 20.51

Cites: 85

Cited by: 28

Related to: 10