Work

Exploring the nexus between influencers and brand evangelism

Year: 2024

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-06-2023-0581

Authors: Purvendu Sharma, Kapil Khandeparkar

Institutions: Indian Institute of Management Indore, S.P. Jain Institute of Management and Research

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401518394

FWCI: 13.13

Cites: 46

Cited by: 18

Related to: 10