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The Psychology Behind Purchasing Luxury Goods

Year: 2024

Type: article

Abstract: Luxury goods are products and services that are not necessary but are highly desired within a culture or society. Understanding how consumers make decisions to purchase these luxury goods is crucial for businesses operating in this market. The central question guiding this research is: How do emotional and rational factors influence the purchasing decisions of luxury goods?

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i04.25902

Author: Siddheshwara Chopde -

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4401616698

FWCI:

Cites: 1

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Related to: 10