Work

Consumer Segmentation and Decision: Explainable Machine Learning Insights

Year: 2024

Type: article

Source: Journal of Computer Information Systems

DOI: 10.1080/08874417.2024.2386540

Authors: Zhanming Wen, Weizhen Lin, Hongwei Liu

Institution: Guangdong University of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401629058

FWCI: 3.742

Cites: 49

Cited by: 8

Related to: 10