Work

Prototypically small: an exploration of consumers’ small business prototypes

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Research in Marketing and Entrepreneurship

DOI: 10.1108/jrme-07-2023-0109

Author: Michael Ryan Jenkins

Institution: University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4401645692

FWCI:

Cites: 46

Cited by:

Related to: 10