The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love
Year: 2024
Type: article
Study design: Observational Study
Authors: Mahmoud Yasin, Lucía Porcu, Juan Francisco Prados-Castillo, Francisco Liébana-Cabanillas
Institutions: Arab American University, Universidad de Granada
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4401651784